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	<title>Comments on: A super duper sized mess (Can I SAY that?)</title>
	<link>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/</link>
	<description>Tools and tips for homeschooling parents</description>
	<pubDate>Fri, 04 Jul 2008 15:09:41 +0000</pubDate>
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		<title>By: kimber  janes</title>
		<link>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/#comment-623</link>
		<dc:creator>kimber  janes</dc:creator>
		<pubDate>Thu, 19 Jun 2008 17:39:34 +0000</pubDate>
		<guid>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/#comment-623</guid>
		<description>As users of the Super Duper Products it is easy for us to get emotional over this.  Mattel is not claiming to want the products or the product content, nor claiming that they are not beneficial to our students.  Mattel is only claiming that the words in the title are too similiar to their toy line and the words themselves evoke an image of Mattel.  The trademark dilution test is simple...if you survey a group of people on the street (or parents/therapists) simple asking who makes the game "Sort and Say" with no image or catalog given, if any percentage of people respond with Mattel, then Mattel has been successful marketing it's "and Say" name.  Think of McDonalds - no local hamburger place uses any part of the name McDonald or yellow arch shapes in it's sign because it doesn't have to be exact or even close for people to be thinking the real McDonalds.   If people think of Mattel when they hear "x and say", it is the same thing.    Super Duper has an excellent trademark product of it's own...the FunDecks Cards.  I bet they would vigorously defend that using the same logic Mattel is using.     Just acknowledge and change the name.  Therapists don't really care what the product is actually titled.</description>
		<content:encoded><![CDATA[<p>As users of the Super Duper Products it is easy for us to get emotional over this.  Mattel is not claiming to want the products or the product content, nor claiming that they are not beneficial to our students.  Mattel is only claiming that the words in the title are too similiar to their toy line and the words themselves evoke an image of Mattel.  The trademark dilution test is simple&#8230;if you survey a group of people on the street (or parents/therapists) simple asking who makes the game &#8220;Sort and Say&#8221; with no image or catalog given, if any percentage of people respond with Mattel, then Mattel has been successful marketing it&#8217;s &#8220;and Say&#8221; name.  Think of McDonalds - no local hamburger place uses any part of the name McDonald or yellow arch shapes in it&#8217;s sign because it doesn&#8217;t have to be exact or even close for people to be thinking the real McDonalds.   If people think of Mattel when they hear &#8220;x and say&#8221;, it is the same thing.    Super Duper has an excellent trademark product of it&#8217;s own&#8230;the FunDecks Cards.  I bet they would vigorously defend that using the same logic Mattel is using.     Just acknowledge and change the name.  Therapists don&#8217;t really care what the product is actually titled.</p>
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		<title>By: DebbieSLP</title>
		<link>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/#comment-617</link>
		<dc:creator>DebbieSLP</dc:creator>
		<pubDate>Thu, 05 Jun 2008 11:03:46 +0000</pubDate>
		<guid>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/#comment-617</guid>
		<description>Mattel has been getting loads of email and snail mail like this one I wrote when the story broke.  Feel free to send your own to Mattel.  The boycott idea is a good one.  Mattel is shooting itself in the foot.

"Dear investors and board members,
 
I know that I speak for all of my colleagues in speech-language pathology and special education, as well as for the many parents of children with disabilities we have worked with over the years, in expressing an outrage against the lawsuit that has been filed by Mattel against Super Duper Publications.

I use products from Super Duper, including most of their therapy tools and cards that have the word "SAY" in the title, AND Mattel toys, including "SEE N SAY" toys, in my practice.  Most of my colleagues, and many of the parents of children with disabilities I have served, would be able to say the same thing.
 
Buying a set of FISH &#38; SAY materials to help a late-talking preschooler learn to articulate speech sounds, or FOLD &#38; SAY photocopy books to teach kindergarteners with mental retardation the meaning of prepositions, or SORT &#38; SAY magnets to help a third grader with autism learn to answer questions, did not dissuade me or prevent me from also buying Mattel toys and games for my waiting room, nor for my friends' children.
 
Just this afternoon I used a wonderful flip-chart book aptly called SEE IT, SAY IT with a 14 year old girl who has Down Syndrome and a severe speech disorder called verbal apraxia.  Using this book, she practiced pronouncing the /m/ and /ah/ sounds.  WIth the help of these and other therapy materials, this young lady's mother can finally hear the gratifying sound of her daughter calling her "Mom."
 
Using SEE IT, SAY IT did not hinder this girl from enjoying Mattel High School Musical or Hannah Montana games, the UNO game and View-Master in my office, and any number of other Mattel products in her home and school.
 
I would urge all investors and board members to put pressure on the Mattel legal team to drop this meaningless and unnecessary lawsuit.
  
If Mattel continues to pursue legal action against Super Duper, I assure you that word will travel fast from speech and language pathologists and special education teachers, to general education teachers, to school principals and administrators, and support staff at all levels of education from daycare centers to universities; word will travel just as quickly from parents, grandparents, uncles and aunts of children with disabilities, to their friends, neighbors, co-workers, and the managers of the toy stores they patronize.
 
Consumers will respond and participate in righting a wrong done to a small company whose mission is to make creative, colorful and effective educational materials for those children in our world -- you may know some! -- who need a little extra help in learning.  
 
Respectfully Submitted,

Deborah L. Bennett, M.S., CCC-SLP
Speech and Language Pathologist</description>
		<content:encoded><![CDATA[<p>Mattel has been getting loads of email and snail mail like this one I wrote when the story broke.  Feel free to send your own to Mattel.  The boycott idea is a good one.  Mattel is shooting itself in the foot.</p>
<p>&#8220;Dear investors and board members,</p>
<p>I know that I speak for all of my colleagues in speech-language pathology and special education, as well as for the many parents of children with disabilities we have worked with over the years, in expressing an outrage against the lawsuit that has been filed by Mattel against Super Duper Publications.</p>
<p>I use products from Super Duper, including most of their therapy tools and cards that have the word &#8220;SAY&#8221; in the title, AND Mattel toys, including &#8220;SEE N SAY&#8221; toys, in my practice.  Most of my colleagues, and many of the parents of children with disabilities I have served, would be able to say the same thing.</p>
<p>Buying a set of FISH &amp; SAY materials to help a late-talking preschooler learn to articulate speech sounds, or FOLD &amp; SAY photocopy books to teach kindergarteners with mental retardation the meaning of prepositions, or SORT &amp; SAY magnets to help a third grader with autism learn to answer questions, did not dissuade me or prevent me from also buying Mattel toys and games for my waiting room, nor for my friends&#8217; children.</p>
<p>Just this afternoon I used a wonderful flip-chart book aptly called SEE IT, SAY IT with a 14 year old girl who has Down Syndrome and a severe speech disorder called verbal apraxia.  Using this book, she practiced pronouncing the /m/ and /ah/ sounds.  WIth the help of these and other therapy materials, this young lady&#8217;s mother can finally hear the gratifying sound of her daughter calling her &#8220;Mom.&#8221;</p>
<p>Using SEE IT, SAY IT did not hinder this girl from enjoying Mattel High School Musical or Hannah Montana games, the UNO game and View-Master in my office, and any number of other Mattel products in her home and school.</p>
<p>I would urge all investors and board members to put pressure on the Mattel legal team to drop this meaningless and unnecessary lawsuit.</p>
<p>If Mattel continues to pursue legal action against Super Duper, I assure you that word will travel fast from speech and language pathologists and special education teachers, to general education teachers, to school principals and administrators, and support staff at all levels of education from daycare centers to universities; word will travel just as quickly from parents, grandparents, uncles and aunts of children with disabilities, to their friends, neighbors, co-workers, and the managers of the toy stores they patronize.</p>
<p>Consumers will respond and participate in righting a wrong done to a small company whose mission is to make creative, colorful and effective educational materials for those children in our world &#8212; you may know some! &#8212; who need a little extra help in learning.  </p>
<p>Respectfully Submitted,</p>
<p>Deborah L. Bennett, M.S., CCC-SLP<br />
Speech and Language Pathologist</p>
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		<title>By: Cindy Scutt</title>
		<link>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/#comment-600</link>
		<dc:creator>Cindy Scutt</dc:creator>
		<pubDate>Fri, 16 May 2008 23:18:05 +0000</pubDate>
		<guid>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/#comment-600</guid>
		<description>Mattel is wrong on this one and shame on them.  Super Duper provides therapeutic products used across the spectrum of special education and has done nothing wrong.  There has never been any confusion with Mattels SEE "N SAY.

I propose boycotting Mattel and Fisher Price.  Our special needs children deserve every opportunity to learn.  

Mattel should cease and desist immediately.  A battle against Super Duper is a battle against special needs children!!!!!</description>
		<content:encoded><![CDATA[<p>Mattel is wrong on this one and shame on them.  Super Duper provides therapeutic products used across the spectrum of special education and has done nothing wrong.  There has never been any confusion with Mattels SEE &#8220;N SAY.</p>
<p>I propose boycotting Mattel and Fisher Price.  Our special needs children deserve every opportunity to learn.  </p>
<p>Mattel should cease and desist immediately.  A battle against Super Duper is a battle against special needs children!!!!!</p>
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		<title>By: Kim</title>
		<link>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/#comment-595</link>
		<dc:creator>Kim</dc:creator>
		<pubDate>Fri, 16 May 2008 04:29:08 +0000</pubDate>
		<guid>http://learningathome.freedomblogging.com/2008/05/08/a-super-duper-sized-mess-can-i-say-that/#comment-595</guid>
		<description>Nice article.  I'm sickened by Mattel suing Super Duper.  As a mother of an autistic child, it is so hard to find quality educational materials.  I was thrilled when my speech therapist showed me the catalog and showed some products to purchase to use at home.  Because when your child cannot communicate with you, it's so difficult.  And then when they start to make that break through to speaking - WOW.  You have to use the word SAY to teach these children - it's everyday language - it's how you get interaction.  SHAME on MATTEL for being greedy!!! And SHAME on them for picking on a Super Duper, a small company that is helping the special needs community.</description>
		<content:encoded><![CDATA[<p>Nice article.  I&#8217;m sickened by Mattel suing Super Duper.  As a mother of an autistic child, it is so hard to find quality educational materials.  I was thrilled when my speech therapist showed me the catalog and showed some products to purchase to use at home.  Because when your child cannot communicate with you, it&#8217;s so difficult.  And then when they start to make that break through to speaking - WOW.  You have to use the word SAY to teach these children - it&#8217;s everyday language - it&#8217;s how you get interaction.  SHAME on MATTEL for being greedy!!! And SHAME on them for picking on a Super Duper, a small company that is helping the special needs community.</p>
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